Website Analytics

Website analytics allow you to collect, measure and generate reports of internet data in order to understand and optimise your web site.

WhiteSearch breaks down web analytics into two main areas, on and off site.

Off Site:
This refers to the analysis of your current and potential marketplace – keyword analysis, industry competition, and your current visibility, plus buzz words associated with your industry.

On Site:
We measure a visitors experience once they land on your site. For example we explore which pages are visitors landing on which lead to sales, and compare this data against key performance indictors as identified in line with your business objectives.

To measure the success of your website it is vital to understand a number of key factors:

• Volume of traffic to your website?
• How are people finding your website?
• Which Keywords/phrases are people searching for?
• Are visitors landing on the right pages?
• How many web visitors turn to enquiries/customers?
• Where are your web visitors located?