SEO Cheltenham

Search Engine Optimisation known as SEO is the process of increasing a websites ranking within Search Engine results for particular searches.  This is an ongoing process and despite what some people may tell you there are no shortcuts. As a Cheltenham SEO Company we completely understand this.

Why SEO?
By targeting increased rankings for relevant searches to your business, you are also targeting potential customers looking for your service or product. Higher search results mean more visitors.  Any type of marketing aims to target potential customers who may be interested in the service or product you are offering. By targeting customers searching for results specific to your business you are far more likely to convert them into purchasers than using other forms of marketing. Due to the nature of online marketing, results are also far easier to track and then demonstrate the Return On Investment from.

There are two styles of SEO known as White Hat SEO and Black Hat SEO techniques. White Hat SEO is the ethical way of optimising sites on-page and then building relevant, human created links over a period of time into the site to build link strength. This is the method we use at WhiteSearch, hence our name.

The other method, Black Hat is building large numbers of links in a short space of time using link farms and directories.  This method can have impressive results, but it’s a high risk strategy, if a Search Engine detects you using these methods it’s likely your pages will be removed all together from the search engine results pages (SERPS) and placed in their supplementary index which doesn’t appear in the normal results pages. Once in there, it is incredibly difficult to get your pages placed back into the main index again.