Off-site Search Engine Optimisation

Off-site Search Engine Optimisation is also commonly known as Link Building. There are different methods of doing this, at WhiteSearch we only use “White Hat” techniques meaning that all links are built by hand. Automated building of links risks the possibility of being removed from the main search engine index and having your site placed in the supplementary index.

Having a competitive number of inbound links pointing to a site is an extremely important step in gaining search engine rankings. The optimal way for these to work is to have HTML text links featuring a targeted phrase known as “anchor text”. The search engines view the number and quality of these links as ‘votes’ or recommendations for the site and compare the analysis for the site with those of other sites as one of the key factors in arriving at the final top 10. To build your link strength as part of an overall SEO plan it’s important to work on this, targeting the most important keywords identified.

Links are built from high quality relevant sites that are likely to boost the PageRank of The Client’s site and the rankings for all important and long-tail search phrases. This service includes detailed monthly reporting on visibility changes.

Due to the nature of link building, rising up the ranking results effectively depends on both the site’s current Page Ranking and the competitiveness of the keywords to be worked upon. Because of this we don’t offer any guarantee’s but aim for a page one ranking in three to six months from commencing the work.