Paid Search (PPC) Pay Per Click Cheltenham

Paid Search is also known as Pay Per Click Marketing or Cost Per Click Marketing. It is one of the most effective means of online marketing. From our offices in Cheltenham Pay Per Click Marketing is one of the expert services we provide.

Where should I start?
There are currently three main players in this market: Google AdWords, Yahoo Search Marketing and Bing Search Advertising. All systems work in a similar way, each keyword you want to place an ad against is essentially an auction, the higher the price you are willing to pay, the higher your ad will display. Each time your ad is displayed is known as an impression, every time your ad is clicked this counts as a click. You only pay for clicks through to your site. All clicks are trackable and can be measured against goals set on the website such as making a purchase or filling out a contact form.

The setup and management of a Paid Search account can be highly complex. Different bidding strategies can be employed, various matching types for keywords are available and constant management is required to optimize the performance of an account. We have an in-house Google AdWords Qualified professional who can do this for any sized account.