Our Paid Search Approach

Our Paid Search services are matched to your business requirements and goals. By clearly understanding them we can then put together a paid advertising programme which will exceed your expectations.

Firstly, we come and visit you to understand your business. We’ll get an in-depth understanding of what you want to achieve from Pay Per Click advertising.

We’ll then go through the account setup process to include –

• Market Research
• Account setup including logins and payment details
• Setup of budget control at Account and Adword level
• Setup of Geo-targeting
• Creation of comprehensive keyword list
• Structuring of Campaigns and AdGroups
• Population of AdGroups
• Writing of Text Ads at AdGroup level

Once the account is live we'll then start optimising it to include -

• Bidding at keyword level
• Implementation of day-part bidding (if required)
• Build out keyword list
• Optimise keyword match types
• Optimise Ad Text

The optimisation is an ongoing process. As such we’ll come and see you monthly to review progress. Naturally you’ll also receive comprehensive monthly reports.